The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation.
Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. In growth marketing, and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. Goodway Group’s deep knowledge of measurement, Tuff’s strength “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO’s number one way to drive growth.
I know we are going to be an incredible team.” “Being part of the Goodway Group family brings our team a new level of resource, operation and network. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks.
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The deal, which marks Goodway Group’s first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group’s client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B.įounded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. Keeping ahead of changing customer journeys, Goodway Group evolves its offerings designed to supercharge customer acquisition and revenue
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